Digital Designer
UX/UI Design, Email Design
At Aspen Dental, I had the pleasure in assisting with updating webpages and emails to match their most up-to-date brand guidelines.
Challenges
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Existing landing pages needed a visual and functional refresh to stay competitive and align with evolving SEO strategies.
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Outdated layouts and imagery limited user engagement and did not fully support accessibility best practices.
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Ensuring consistency across teams (marketing, development, content) while managing multiple deliverables created alignment challenges.
Solutions
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Redesigned landing pages with updated layouts and integrated new photography to enhance visual storytelling and support SEO performance.
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Applied strong UX/UI principles to improve usability, including clearer navigation, better content hierarchy, and accessibility considerations.
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Collaborated cross-functionally with marketing, development, and content teams to take projects from concept through execution while maintaining brand consistency.
Impact
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Improved user experience through more intuitive and visually engaging landing pages.
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Strengthened SEO performance by aligning design with optimized content and structure.
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Increased efficiency and cohesion across teams, resulting in smoother project execution and consistent brand representation.
