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Wayfair | Digital Graphic Designer
Email Design/Banner Design
At Wayfair, a leading online retailer for home goods,
I designed emails and web banners for their .com website. This involved creating visually compelling
and on-brand digital content to enhance customer engagement and drive sales.
Challenges
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Integrate images from Wayfair’s DAM (Digital Asset Management) database into design software efficiently.
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Ensure that designs are cohesive, visually appealing, and aligned with Wayfair’s branding.
Solutions
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Email Design: Utilized Sketch to design emails, integrating high-quality images from the DAM database. Focused on creating layouts that are both visually engaging and user-friendly.
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Web Banners: Designed web banners that were consistent with the brand’s aesthetic and effectively communicated promotional messages to the target audience.
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Streamlined Workflow: Leveraged the integration between the DAM database and Sketch to streamline the design process, ensuring efficient and accurate asset usage.
Impact
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Improved Efficiency: The seamless integration between the DAM database and Sketch enabled faster design turnaround times.
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Enhanced User Engagement: The visually appealing emails and banners contributed to increased click-through rates and user engagement on Wayfair’s platform.
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Brand Consistency: Maintained a cohesive and on-brand visual experience across digital touchpoints, reinforcing Wayfair’s brand identity.
