Saks Fifth Avenue | Freelance Digital Designer

Art Direction/Content Creation/Animation/UX/UI Design/Email Design

Saks Fifth Avenue is a premier fashion retailer offering top-of-the-line name brands. As a Digital Graphic Designer, I was responsible for designing emails, web landing pages, and social media stories to promote their luxury products.

Challenges

Maintain brand consistency while creating visually compelling designs.
Engage a high-end clientele with appealing digital content.

Solutions

Email Design: Crafted promotional and informational emails that align with Saks’ elegant aesthetic.
Web Landing Pages: Developed visually rich landing pages for various campaigns.
Social Media Stories: Designed engaging stories based on email and landing page content to extend campaign reach.

Impact

Increased Engagement: Enhanced customer interaction through visually appealing and cohesive digital designs.
Brand Consistency: Maintained Saks’ luxurious image across all digital platforms.
Sales Support: Supported marketing efforts leading to increased online traffic and sales.