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Nutrafol | Senior Graphic Designer
Content Creation/Animation/Storyboarding
As a Senior Graphic Designer at Nutrafol, I focused on social media content creation while maintaining brand integrity. My responsibilities included creating both user-generated content (UGC) and branded content for prospective and retargeting social ads.
Challenges
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Maintaining consistent brand voice across various social media platforms.
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Engaging and retaining a diverse audience with visually compelling content.
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Balancing UGC with branded materials to foster authenticity and trust.
Solutions
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Developed cohesive social media campaigns that aligned with Nutrafol’s brand guidelines.
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Created visually appealing graphics and videos that communicated the brand’s message effectively.
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Utilized a mix of UGC and professional content to highlight real customer experiences and promote authenticity.
Awards/Features
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Increased engagement rates across social media platforms.
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Strengthened brand presence and customer loyalty.
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Enhanced the effectiveness of social media ads, leading to higher conversion rates.
