L'Oréal | Jacklyn Landers

L'Oreal | Digital Graphic Designer

UX/UI Design/Animation/Email Design/Social Media Design/Banner Design

At L'Oreal,I focused on creating designs for web, email, and social media for Matrix, Biolage and Hair.com brands to enhance brand visibility and user engagement. Some assets were created to be placed on vendor sites such as Ulta Beauty and Salon Centric.

Challenges

Maintain brand consistency across multiple digital platforms.
Engage both consumer and professional audiences effectively.

Solutions

Web Banners: Designed and edited banners for Matrix.com, Biolage.com, Hair.com, Ulta.com, and SalonCentric.com for desktop and mobile.
Email Blasts: Created promotional emails for Matrix’s consumer and professional audiences.
Social Media: Designed posts for Matrix’s Facebook and Instagram pages.
UX/UI Design: Developed layouts for various landing pages.
Animated Content: Created GIFs for GIPHY and social posts.

Impact

Enhanced Engagement: Increased interaction through visually appealing and functional designs.
Brand Consistency: Maintained a cohesive brand presence across all digital platforms.
Improved User Experience: Optimized site functionality and user interface and enhanced the effectiveness of social media ads, leading to higher conversion rates.