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DevaCurl | Freelance Digital Production Designer
Print Design | POGs/Package Design
I collaborated with DevaCurl to update and refine their planograms for both Sephora and military retail stores, focusing on shelf strips and product placement.
Design Strategy
By optimizing product arrangement and ensuring cohesive visual presentation, the layout better highlighted DevaCurl’s range of products for curly hair.
Solution
The planogram was designed to enhance in-store shopping experience, allowing customers to easily identify products that match their curl care needs.
Impact
The refreshed planograms improved product visibility, driving customer engagement and supporting sales growth in key retail channels.