Black Opal Beauty Find Your Shade Page

Overview

To maintain Black Opal Beauty's competitive edge in the makeup industry, the "Find Your Shade" page was redesigned to enhance user experience and match the functionality of other drugstore competitors. This redesign focused on simplifying the selection process for customers, making it more intuitive and interactive.

Design Strategy

The project involved a UX/UI overhaul, utilizing CSS3 to create a more dynamic and user-friendly interface. The goal was to streamline the selection and purchasing process, making it as seamless as possible.

User-Centered Approach

Step-by-Step Interaction:

Users first encounter a set of color ranges, each represented by a model.
Upon selecting a shade, a dropdown menu reveals matching products.
Users can then choose their preferred shade and add it directly to their cart without navigating away from the page.

Impact & Metrics

The redesign significantly improved user engagement and satisfaction. The streamlined process allowed users to quickly find and purchase products, contributing to increased conversion rates and reinforcing Black Opal Beauty’s reputation as a leading brand for people of color.

MORE PROJECTS

Work

Jacklyn Landers

The project involved a UX/UI overhaul, utilizing CSS3 to create a more dynamic and user-friendly interface. The goal was to streamline the selection and purchasing process, making it as seamless as possible.

The redesign significantly improved user engagement and satisfaction. The streamlined process allowed users to quickly find and purchase products, contributing to increased conversion rates and reinforcing Black Opal Beauty’s reputation as a leading brand for people of color.

MORE PROJECTS

Please select one at a time. If results do not appear, unclick, then click again.