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Mana Products | Art Director
Art Direction/Creative Strategy/Content Creation/Animation/Storyboarding/
Email Design/UX/UI Design/Print Design
Black Opal Beauty, a black-owned beauty brand for over 25 years, entrusted me with various design responsibilities, including UX/UI design, email design, animation, content creation, and print production. A notable achievement was developing the "Find Your Shade" landing page.
Challenges
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Maintain brand integrity while modernizing digital presence.
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Engage a diverse audience with inclusive beauty products.
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Create functional and visually appealing content across multiple platforms.
Solutions
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UX/UI Design: Crafted user-friendly interfaces for the e-commerce site and "Find Your Shade" page.
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Content Creation: Developed compelling social media videos, stories, and email marketing content.
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Campaigns: Participated in the "16 Shades of Beauty" campaign, contributing to the creative strategy.
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Collaboration: Worked with Marketing, Production, and Web Development teams to optimize sales and supply design solutions.
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Technical Troubleshooting: Addressed HTML/CSS issues on Shopify to ensure seamless site functionality.
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Art Direction: Directed photoshoots for product photography to ensure high-quality visuals.
Impact
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Increased Engagement: Boosted user interaction and satisfaction through improved UX/UI.
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Sales Growth: Enhanced e-commerce experience leading to higher sales.
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Brand Loyalty: Strengthened brand loyalty through effective community management and inclusive campaigns.
