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Tag Worldwide | Digital Designer

Content Creation/Animation/Storyboarding

To promote Advil Dual Action, a revolutionary over-the-counter pain reliever, I collaborated with a copywriter to develop three distinct concepts. Each concept focused on effectively communicating the product's ability to provide powerful pain relief accessible without a prescription.

​Challenges

  1. Communicate Advil Dual Action's dual mechanism effectively in a quick, engaging way.

  2. Stand out among competing over-the-counter products on social media.

  3. Drive conversions by making the product easily accessible through Facebook carousels.

Solutions

  1. Collaborated with a copywriter to develop three carousel ad concepts for Facebook.

  2. Designed content that focused on various pain points and how the product resolves them.

  3. Optimized visuals for both mobile and desktop platforms to boost engagement.

  4. Included clear CTAs to facilitate easy product discovery and purchase.

Impact

  1. Increased audience engagement with interactive, swipeable carousels.

  2. Improved visibility of Advil Dual Action on retail platforms.

  3. Demonstrated the importance of clear messaging and creative alignment in driving conversions.

MORE PROJECTS

Work

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